Luxury Stay Revolution!
The real estate industry has changed notably in recent years, driven by the growing needs of consumers and the rapid development of global markets. Property management, particularly in the realm of holiday home rentals, has seen a surge in demand as travelers seek more personalized and flexible accommodation options. The shift towards short-term rentals and vacation homes has reshaped the market, offering property owners and guests tailored solutions that blend comfort with investment opportunities. This sector’s growth is fueled by a combination of innovative approaches to property management, guest experience, and the integration of technology to streamline services.
Anthony Joseph Abou Jaoude, CEO of Primestay, is at the head of this transformation in the real estate industry. As a multifaceted leader—real estate investor, broker, entrepreneur, mentor, and podcast host— Anthony has distinguished himself with his strategic approach to off-plan investments and holiday home rentals. His leadership is characterized by a deep understanding of the market’s intricacies and a commitment to elevating service standards. Anthony’s ability to adapt and introduce new concepts has solidified his position as a visionary, particularly in Dubai’s competitive property market, where his expertise and innovative mindset are shaping the future of real estate.
Anthony continues to lead Primestay, a premier holiday home rental company in Dubai with a focus on exceptional customer experiences and high-value property returns. Primestay offers a comprehensive suite of services, ranging from property management to interior design, meeting the diverse needs of its clients, including tourists, investors, and corporate guests. Under Anthony’s guidance, Primestay has thrived in a competitive market and redefined standards for vacation home rentals, offering a luxurious and tailored experience to every guest.
Let’s explore Anthony’s transforming journey in real estate:
Mastering Off-Plan Investments and Property Management
Anthony, professionally known as AJ, is a popular real estate investor, broker, entrepreneur, podcast host, mentor, and author. He has built a reputation for offering a comprehensive range of services to property owners while also serving as the CEO of Primestay, a leading holiday home rental company, and an associate partner at Provident Real Estate, one of the largest real estate agencies in Dubai, UAE.
Additionally, Anthony is the host of the popular podcast “Dubai Stars” and the author of the bestselling book “Take Charge” providing valuable insights into Dubai’s real estate industry. Anthony’s remarkable achievements and unwavering commitment have cemented his status as a prominent and influential figure in the industry, earning numerous accolades, including the prestigious Top Broker in Dubai since 2018 and the esteemed Emaar Top Sales 2020 award.
His contributions and industry knowledge have garnered attention from prominent publications such as Disrupt Magazine, Forbes, IBT Times, Khaleej Times, Digital Journal, and NYC Journal.
Anthony was born in Kent, Ohio, and raised in Al Zalqa, Lebanon. He pursued his higher education at Notre Dame University in Lebanon, where he graduated with a degree in advertising and marketing, accompanied by a second master’s in psychology.
Following his passion for real estate, Anthony established his own company called MRE961 in Lebanon, which he successfully ran from 2008 to 2013. In 2014, with just $500, Anthony relocated to Dubai, drawn by its allure and opportunities. He joined Provident Real Estate as the director of hotel apartments, steadily advancing to become associate director and later associate partner, a role he currently holds.
Despite initial challenges, Anthony’s relentless passion and commitment have made him a prominent figure in off-plan investment. He is popular for offering a comprehensive range of services to property owners, including property management, holiday home rentals, interior design, furniture leasing, and various lease options ranging from long-term to short-term, daily, weekly, and monthly. Furthermore, Anthony has mentored over 300 individuals through his online academy, sharing his expertise and empowering aspiring real estate professionals.
In 2018, Anthony founded Primestay, a leading holiday home rental company that provides exceptional services and attractive returns on properties. As the CEO, he is dedicated to delivering outstanding customer experiences and driving the success of the company.
Anthony also hosts the highly popular podcast “Dubai Stars,” where he interviews inspiring individuals who achieved remarkable success despite humble beginnings. Through the podcast, he shares valuable insights, tips, and strategies, covering their struggles, journeys, and the process of becoming successful in Dubai.
Additionally, Anthony is the author of the acclaimed book “Take Charge,” which became a bestseller on Amazon. In the book, he provides insights into Dubai’s competitive real estate industry, including its thriving economy, innovative developments, and government policies. He also addresses the challenges and opportunities present in the current economic climate, offering guidance for real estate professionals to adapt and thrive.
Leading Innovation in Holiday Home Rentals
Anthony is the CEO of Primestay, the largest and most innovative holiday home company in the UAE, CEO of Prime Cleaning, founder of Anthony Consultancy, and associate partner at Provident Estate. Provident Estate specializes in Dubai Off Plan Property Investment deals, offering direct access from developers with no additional fees.
He collaborates with high-net-worth investors and end-user clients to understand their requirements and deliver the best solutions within Dubai’s property market. Partnering with Anthony offers:
- Pre-launch VIP access to Microsoft developers to secure the best units
- The widest selection of exclusive projects in prime areas
- Expert advice backed by deep market research and analysis
- 100% customer service focus with a consultative approach
- 24/7 availability and multi-lingual support for international purchasers
- Confidence that their best interests are prioritized
Whether clients are bulk buyers, investors, or end users looking for capital appreciation, rental yields, or their dream home, the aim is to find the right deal among the many choices available and add value to their property portfolio.
Anthony invites connections for consultation on investment strategies and insights on Dubai real estate trends. In addition to Off Plan, Provident has specialists in Residential & Commercial Sales/Leasing, International Properties, Mortgages, Property Management, Property Maintenance, Conveyancing, FX/Money Transfer, Interiors/Design, and Second Citizenship.
Essential Qualities for Entrepreneurial Success
From challenges to success, his story in the early days of establishing Primestay is a narrative of resilience, strategic foresight, and an unwavering commitment to rewriting the norms of the real estate sector. It’s an example of how challenges can become stepping stones to unparalleled triumph when met with determination and innovation.
Anthony’s leadership spans a myriad of responsibilities, encompassing the formulation of ideas, creation of business plans, financial security, team building, strategic marketing, financial oversight, legal compliance, and delivering stellar customer service. To steer this diverse spectrum effectively, his leadership style is defined by adaptability, adept risk management, and an unwavering commitment to the long-term vision of the company.
According to Anthony, indispensable qualities for entrepreneurial success encompass leadership, self-motivation, and effective networking, with specific responsibilities contingent on factors such as the business’s industry and growth stage.
Moreover, he acknowledges the nature of responsibilities, emphasizing that the specific roles and tasks vary based on factors like the business’s industry and growth stage. This holistic perspective, shaped by years of hands-on experience, forms the foundation of Anthony’s approach to leadership and success in entrepreneurship.
Diversification and Innovation in Business
Anthony is a visionary leader in the real estate industry. Starting as a broker, his journey has unfolded into a rich tapestry of accomplishments, crowned with the prestigious title of Dubai’s top Sales Associate Director in 2020. Beyond the bustling real estate sector, Anthony wears multiple hats, serving as CEO of Anthony Consultancy and Prime Cleaning—evidence of his commitment to diversification and innovation.
His journey unfolds as a narrative of resilience, innovation, and a keen understanding of market intricacies. Yet Anthony’s story doesn’t end in boardrooms or businesses alone. He is a beacon of knowledge, generously sharing insights and earning acclaim as an Amazon best-selling author. His debut, “Take Charge,” and the recently unveiled “Take Action” mirror his leadership style—accessible, engaging, and impactful. They are Amazon’s best sellers and Anthony closed 6 billion AED in Dubai’s worth of sales.
In sharing his insights, Anthony emerges not just as a leader in business but as a mentor, empowering others to steer the challenges of entrepreneurship with confidence and purpose.
Unified by a Shared Vision for Success
Primestay thrives on three pillars: a great vision, innovation, and exceptional people. Recognizing the pivotal role of human resources, Anthony emphasizes the importance of cultivating a positive work culture. This approach ensures employees feel genuinely appreciated and respected, cultivating satisfaction, loyalty, engagement, and high motivation for consistent peak performance.
Anthony takes pride in assembling exceptionally talented individuals, viewing them as an extension of his own family. The company’s culture centers on teamwork and unwavering respect, encouraging mutual appreciation for every team member’s worth and contributions, regardless of achievements, skills, or qualities.
Primestay’s commitment to constant motivation involves providing necessary resources and growth opportunities within the company. Consequently, each team member brings passion and dedication, unified by a shared vision for the company.
Diverse Clientele Services
Primestay, established from Anthony’s sincere passion for holiday home rentals and extensive real estate experience, serves a diverse clientele, including tourists, residents, investors, medical tourists, and corporate guests. Primestay initially operated through referral agreements with well-known hotel chains like Ramada, Marriott, Hilton, Dusit, and Shangri-La, among others, as well as local serviced hotel apartments. Through these agreements, Primestay provided its clients access to these partners’ inventory.
Early in his journey, Anthony understood the importance of catering to people’s need for emotional connections, even during short-term stays. Therefore, every service offered by the company reflects its unwavering commitment to providing a “home away from home” experience.
Overcoming Initial Challenges
Primestay goes beyond typical rentals, curating welcoming spaces that seamlessly blend home comfort with top-notch hotel services. Offering a comprehensive package, the company excels in vacation home rentals, housekeeping, laundry, VIP concierge, property management, and interior design.
In addition, Primestay excels in optimizing returns for stakeholders while upholding impeccable property conditions. With its hands-on, 24/7 approach, the company strives for 5-star quality services, taking pride in meticulously decorating all properties for a luxurious experience. Each property is not merely a rental space but a carefully crafted haven, fully equipped with essentials to guarantee a stay that is not just memorable but truly exceptional in every aspect.
Overcoming Initial Obstacles
In the initial stages of Primestay, Anthony faced the challenge of convincing landlords to switch from long-term to short-term leases. To overcome this hurdle, he prioritized building the company’s reputation from the ground up, working diligently to earn the complete trust of landlords.
In 2019, Primestay took a major stride by bringing approximately 45 exclusive properties on board. However, the situation shifted in 2020 due to the COVID-19 lockdown, resulting in a slower pace with landlords requesting to shift back to long-term as DXB airport was closed, which led them to have 11 units left. What may have seemed like a downturn turned out to be a period that contributed to the ultimate success of the company.
Effective People-First Strategy
During the early days of the pandemic, Primestay saw a surge in demand for short-term rentals, offering flexible solutions for tenants seeking adaptability. This trend continued with the success of Dubai Expo 2020, creating opportunities and drawing an influx of visitors.
This momentum fueled growth in Dubai’s hospitality industry, providing new pathways for Primestay. The company secured 215 exclusive units during this period, and this growth has extended into 2023. Primestay currently manages over 645 units exclusively, with this number steadily increasing.
Anthony’s people-first strategic approach of prioritizing exceptional service and resonating with landlords proved highly effective. Positive feedback circulated through word-of-mouth, progressing into a powerful force driven by satisfied property owners. Primestay’s success story is an excellent example of how a people-centric strategy, combined with strategic vision and adaptability, can lead to substantial growth in the world of short-term rentals.
Thriving in a Competitive Market
In the growing real estate market of Dubai, where the demand for housing solutions that transcend mere brick and mortar has peaked, the primary challenge for competing companies is to fulfill the demand for customized, need-centric housing solutions.
During this fiercely competitive market is an entrepreneur thriving—Anthony, the visionary force steering Primestay, a renowned name in Dubai’s holiday home rental sector. His aspiration to elevate rentals into a luxurious experience aligns with the diverse needs of the populace, positioning Primestay as a guiding light in this domain. Anthony’s unique leadership approach and progressive vision have propelled Primestay beyond the ordinary, securing it a prestigious position in the competitive world of real estate.
His approach to vacation home rentals redefines excellence in the industry. He believes that the essence of hospitality extends beyond providing a mere roof over the head—it encompasses an experience that resonates with individual needs and desires.
Primestay crafts a tailored, luxurious experience for each guest, ensuring that their stay is nothing short of exceptional. The meticulous attention to detail, personalized service, and commitment to exceeding expectations have made Primestay a go-to choice for those seeking refined accommodations in Dubai.
The success of Primestay can be attributed to Anthony’s forward-thinking strategies, utilizing technology to optimize operations and enhance customer experience. Through innovative platforms and applications, guests can seamlessly book their dream holiday homes, while property owners can easily manage and monitor their rentals, ensuring a win-win situation for all stakeholders.
Strategic Vision and Direction
Anthony believes that in the future, the market will remain intensely competitive. Survival in this environment heavily relies on having a clear vision and strategic direction for leading one’s company. Fortifying Primestay’s success, his upcoming initiatives focus on enhancing market research, gathering customer feedback, and conducting thorough competitor analysis. He believes these steps are crucial for staying true to the company’s mission, ensuring financial stability, and achieving successful expansion.
The foundational principles in strengthening the future of Primestay are non-negotiable factors like resource availability, adherence to regulations, risk assessment, and the implementation of impactful marketing strategies. Thus, continuous monitoring and adaptability will forever remain essential, ensuring that every step and decision aligns with Anthony’s overarching vision for the sustained success of Primestay.
Commitment to Excellence in Real Estate
Understanding the challenges of starting a company from scratch, Anthony draws from his own journey and resonates with every young founder he meets. Based on his personal experience in the field of real estate, he has a simple yet profound counsel to budding entrepreneurs: Embrace the continuous learning journey, recognizing that mistakes are intrinsic milestones along the path to success.
The crucial aspect is adapting, gleaning valuable insights from these experiences, and maintaining unwavering determination in chasing entrepreneurial dreams. Each mistake serves as a stepping stone to growth, providing invaluable lessons that contribute to growing expertise and resilience in the world of entrepreneurship.
Concluding Testament to Vision and Dedication
Primestay is not merely a business; it stands as an extraordinary blend of Anthony’s business acumen, client-centric focus, and relentless pursuit of success in real estate and entrepreneurship. His journey unfolds as a vibrant narrative, painting Primestay as more than a company but as a testament to his enduring commitment to excellence.
At its core, Primestay transcends the conventional definition of a business; it reflects Anthony’s exceptional blend of business acumen, unwavering client-centric focus, and an unrelenting pursuit of success within the realms of real estate and entrepreneurship. Under his leadership, Primestay has become one of the renowned companies, constantly growing to meet the ever-changing demands of the real estate market.
Commitment to Corporate Social Responsibility
As Primestay continues to flourish under Anthony’s adept leadership, the future holds exciting prospects. His vision extends beyond merely meeting market demands; he aspires to set new industry standards, revolutionizing the vacation rental sector in Dubai and beyond. He envisions a future where Primestay becomes synonymous with unparalleled luxury and personalized experiences, setting a benchmark for the industry.
Furthermore, Anthony is dedicated to creating a culture of giving back. He is a strong advocate for corporate social responsibility, aiming to channel Primestay’s success towards impactful initiatives that benefit the community and contribute to societal well-being. His commitment to ethical and sustainable business practices demonstrates that success, when achieved with a sense of responsibility, is truly fulfilling and meaningful.
In conclusion, Anthony’s journey in the real estate and entrepreneurship realm is a testament to his resilience, innovation, and unwavering dedication to excellence. His visionary leadership and transformative approach have not only elevated Primestay to remarkable heights but have also positioned him as an influential figure in the real estate and vacation rental industries. As he continues to shape the future of Primestay and inspire aspiring entrepreneurs, his impact on the industry is sure to resonate for years to come.
Anthony Joseph Abou Jaoude: Leading Primestay to Success
Anthony Joseph Abou Jaoude is the CEO of Primestay, the largest and most innovative holiday home company in the UAE, CEO of Prime Cleaning, founder of Anthony Joseph Consultancy, and an associate partner at Provident Estate. As an Investment Director with over 11 years of experience handling exclusive local and international investors, he is an active professional who always addresses changes in market trends head-on. When Dubai faced a challenge with the real estate sector’s supply forecasted to outweigh demand, Primestay was launched as a solution to address this issue.
During his time in wealth management, Anthony handled repeat investors’ units exclusively from start to finish and realized that a 1-year rental provides an average income in a tourism-driven city like Dubai. Short-term rentals with seasonal pricing would yield higher returns over the year compared to a 12-month lease.
With long-time investors beginning to show concern over dropping rental returns, Primestay became essential in securing high returns and high occupancy rates. Today, Primestay helps landlords earn higher returns while assisting in the maintenance and upkeep of properties, providing luxurious service to tenants, and taking care of their every need.
Awards and recognitions:
⦁ Anthony has been recognized as the Top Broker in Dubai since 2018.
⦁ He has been credited with the prestigious Emaar Top Sales 2020 award.
⦁ He has also been ranked among the top five salespeople every quarter from 2017 to date.
